From website renewal to rebranding for Somedi

Somedi contacted us for a thorough update of its website. As we began working on that request, it became clear that the brand identity itself also needed attention. Over the years, different versions of the logo had come into circulation. It was no longer entirely clear which visual style truly represented Somedi.

At the same time, Somedi was reviewing its communication strategy. We therefore decided together to broaden the scope of the assignment. The website remained the starting point, but the question became larger: how could we give Somedi a recognisable foundation for all its communication?

We developed a new logo, colour palette and basic shapes that together form the renewed brand identity. These visual elements provide a recognisable foundation for the website and for the communication materials that Somedi continues to develop in-house.

The project took shape through close collaboration. We set the visual direction, while Somedi’s team developed many applications internally on that basis. The rebranding therefore became not only something we created for the organisation, but also something its own team could continue to work with.

About Somedi

Somedi is the Social Medical Institute in Heist-op-den-Berg. The organisation brings together an outpatient clinic, a laboratory and radiology services.

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