A distinctive festival brand for TribTown

Rotary Club Keerbergen approached us with the idea for a tribute festival. As this was a new event, its communication also had to be built from scratch: from a recognisable look and feel to practical materials for the festival day itself.

We designed the logo and website and extended the style to the promotional materials. Posters and flyers gave the new festival a recognisable face in advance.

The practical materials also had to be right on the festival day itself. We developed tickets, signage and lettering in the same style. This allowed the visual approach to run from the first announcement through to the on-site experience.

This case shows that a festival identity is also a practical system. Beforehand, the communication needs to announce the event; on site, visitors need to find their way and use their tickets. The same style performed a different role in each situation.

About Rotary Club Keerbergen

Rotary Club Keerbergen launched TribTown Keerbergen. With the festival, the club wanted to create an accessible event centred on cover and tribute bands for people of all ages.

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