Brand identity applications and website for COGIVA

COGIVA wanted to refresh its brand identity and initially commissioned an external agency for this work. That agency designed a new logo and defined the main visual direction, including the colours and shapes. This direction then needed to be translated into the materials COGIVA uses in practice.

We took on this practical implementation. We translated the supplied brand concept into applications for print and digital use and ensured that the chosen style remained recognisable across different formats. Our assignment therefore did not start with a blank page, but with an existing conceptual foundation.

The website was also redesigned. We reviewed its structure and navigation and brought COGIVA’s projects, vision and approach together within the new visual style. This gave the brand identity a concrete online application as well.

This case shows how we can build on an existing concept. The creative direction came from the external agency; Crossmark handled its implementation across a wide range of communication materials. This is a form of support in which we do not reinvent an idea, but carefully carry it forward.

About COGIVA

COGIVA develops residential projects with a focus on sustainability and their surroundings. This focus forms the foundation for the company’s communication.

A case tells the story behind a project: what the brief was, how we approached it and how the different elements came together. Our portfolio offers a broader overview of the work we have created, including projects beyond this selection.