Catalogue, websites and trade fair materials for Construx

Construx communicates about a technical product range across different countries and languages. This requires publications and digital channels that can convey a great deal of information without losing the coherence of the brand.

We designed and produced a catalogue of around 500 pages in six languages. A company brochure of approximately sixty pages was also given a new design, again in six languages. The assignment called for a clear overview of an extensive range and a visual approach that remained consistent across all the different versions.

The new visual approach also needed to be reflected online. At the same time, we noticed that the different sub-brands tended to get lost within one large website. Each product group was therefore given its own website. This allows every site to focus on relevant information and guide visitors more directly to the right offering, without constantly displaying the other product groups. The four websites do share the same visual foundation and remain recognisably part of Construx.

For the Bauma trade fair, we created visuals and signage. The collaboration continues with technical data sheets and promotional materials, among other work. This case shows how one visual approach can extend from a catalogue and websites to trade fair communication.

About Construx

Construx produces formwork systems, precast moulds and solutions for concrete construction. The company operates internationally and therefore needs communication that remains recognisable across languages and channels.

A case tells the story behind a project: what the brief was, how we approached it and how the different elements came together. Our portfolio offers a broader overview of the work we have created, including projects beyond this selection.