Branding and identity that stay recognisable
A strong brand makes it clear who you are and helps people recognise your organisation. Crossmark gives new brands a solid foundation and helps existing brands evolve with purpose.
A brand identity does not start with a colour or logo, but with what your organisation wants to say. We help you define what you stand for, who you want to reach and what you want people to remember. Those choices guide everything that follows.
From naming and positioning to logo, visual identity and practical applications, we bring the different elements together into one recognisable whole. We can build a new identity, refresh an existing brand or translate a strong foundation into the tools you use every day.
In practice
- A new brand identity. We create a coherent foundation for a new organisation, service or product, connecting positioning, name, visual style and communication.
- A focused rebrand. We look at what remains recognisable and valuable, and which elements no longer fit the organisation you are today. This allows us to refresh your brand without unnecessarily starting from scratch.
- A logo and visual identity. We translate your brand into a recognisable visual style with suitable colours, typography, imagery and graphic elements for print and digital channels.
- A practical brand system. We create guidelines, templates and files that help your team apply the chosen style consistently and move forward independently.
Frequently asked questions
Every project comes with different questions. Below, we answer what clients often want to know about this service, our approach and working together. Can't find your question? Feel free to get in touch and we'll look at it together.
Branding is how your organisation becomes recognisable and gains meaning. It covers your positioning, story, visual identity, tone of voice and the consistency across all your communications.
A logo is a single recognisable symbol. A visual identity brings together the visual guidelines for colour, typography, imagery and layout. A brand identity also includes your positioning, personality and story.
A rebrand can help when your organisation, offering or target audience has changed significantly, or when your existing look and feel no longer reflects what you stand for.
No. We first look at what is still strong and recognisable. Sometimes a focused refresh is enough; sometimes a more thorough renewal is needed.
We start with your organisation, target audience and ambitions. We then define the direction and develop the identity and required applications step by step.
Yes. We can refine, expand or adapt existing elements for new applications without automatically developing an entirely new brand.
That depends on your project. We agree in advance which logo formats, guidelines, templates and other files your team needs to move forward effectively.
The price depends on the brief and the scope of the project. A logo and basic visual identity require a different approach from a complete brand identity with strategy, guidelines and applications.
Our profile
Crossmark is an experienced communications partner. We help shape the strategy and turn ideas into clear, recognisable communication.
Our services
We work across brands, publications, websites and digital applications. In every project, we bring a human perspective to design, copy, imagery and technology.
Our team
Our team combines expertise across different disciplines. For each project, we bring together the right people and coordinate the work.
Let's get down to business!
A new idea, extra hands to bring it to life or the right tools to move forward on your own? Tell us what you’re working on. We listen, think along with you and help you take the next step.
Tell us what you need