Branding for the launch of STIHL CONNECT – smart technology, smartly packaged
For the launch of STIHL CONNECT, an innovative system that connects machines to your smartphone or desktop via an app, we were responsible for the complete branding and visual communication. STIHL CONNECT provides users with real-time insights into the usage, maintenance and location of their machines — and such smart technology called for an equally smart and powerful visual identity.
We developed a full packaging range, aligned with the existing STIHL brand identity, while adding a contemporary twist that highlights the product’s innovative character. In addition, we designed posters, displays and in-store visuals that clearly and attractively communicate the benefits of STIHL CONNECT, both at points of sale and during launch events.
Our approach translated the technical complexity of the product into a clear and visually driven story that feels both professional and accessible — fully in line with the STIHL brand identity.
We are proud to have contributed to this important step in STIHL’s digital evolution. A strong piece of branding for a powerful piece of technology.
