A nose for quality – creative campaign for Imelda’s NIAZ accreditation
For Imelda Hospital in Bonheiden (with more than 1,800 employees), achieving NIAZ accreditation was an important milestone. To embed this shared objective across the entire organisation, an internal awareness campaign was launched. Together with Imelda, we helped shape the campaign visually — in a way that engages, connects and leaves a lasting impression.
At the heart of the campaign was a friendly and recognisable character: the “Neusje” — inspired by the traditional Belgian cuberdon and a playful reference to “all noses pointing in the same direction.” We developed a colourful series of more than 40 different Neusjes, each representing a specific role or objective: from doctors and surgeons to nurses and administrative staff. Each character conveyed a clear message, helping employees understand in an accessible way what was required to achieve accreditation.
The visual concept was extended across various communication tools, including a tear-off calendar, brochure and posters, ensuring the campaign became part of the hospital’s everyday environment.
The journey took time, but the efforts paid off: Imelda proudly achieved the NIAZ quality label, confirming its commitment to quality and patient safety. We are proud to have contributed to this important milestone through a creative and engaging approach.
